Dig for Buried Employment Treasure
How to use Google Maps to find jobs

When an employer has an open job they need to fill, they may post it on a job board or two
online, but now, especially in this tough economy, more and more employers are not posting
to the job boards because of how expensive they are. For this reason, it's important to not
depend on the job boards as your only strategy for finding jobs.

Many companies only publish their job openings on their own website, so knowing this, an
important strategy for finding jobs is to visit company websites to see what they've posted. So
how do you find companies in your area? That's where Google Maps comes in. Use Maps to
find companies in your geographic area, then you can visit those individual company
websites to look for jobs that may be posted there; if you're interested in relocation, then
Maps can be looked for other geographic areas as well.

Go to Google.com and click on the Maps tab at the top of the page. Once there, there are
two ways to conduct a Google search:

    1. Search by Job Title
    Many jobs are transferable from one industry to the next, and don’t require specific
    industry knowledge or experience. In this case, you can do a search based on the
    type of job you’re looking for:

    In the search box at the top of the page, simply type in a job title, then your zip code;
    here are some examples--and note the use of quotation marks when there's more than
    one word in the title:

    “accounting manager” 67371
    “mechanical engineer” 66101
    “web designer” 98052
    sales 85001

    What you're looking for are companies that have a particular job title somewhere on
    their website, because this presumably means they hire that type of person.

    2. Search by Specific Industry
    If your job type is within a specific industry and you need or want to remain in that
    industry, then conducting a search that way may prove more fruitful. In the search
    box, simply type a word or phrase to describe an industry, then your zip code; here
    are some examples:

    manufacturer 66101
    “metal fabrication” 66101
    “commercial construction” 66101

    Regardless of the type of job you’re looking for, you’ll probably want to take the time
    to conduct both types of searches.

Search Results
On the Google results page you’ll see a column on the left side that has ten results, and     
they’re designated A through J. On the balance of the page is a map that shows stick pins
with the matching A through J designations; they’re positioned on the map to show each
company’s location. Click on either the company name in the list or the corresponding stick
pin on the map, and a small box will open up with information about the company including
company name, address, and their website address, if they have one. Be sure to record
information about all companies that seem to be a possibility for you.
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To learn more about the use of quotation marks
when conducting online searches, click
here to
read my article about Boolean Operators.
Note: It's critically important, as you look for new jobs, that
you keep track of the companies and jobs you find, as well
as the various actions you've taken in the application and
interview process. To effectively keep track of all this inform-
ation, I've created a package that should absolutely be
used as a key aspect of your job search process; just click
here to learn about the “Job-Seeker’s Tool Box”.
Once you’ve finished with the list of ten companies, click on “Next” button at the bottom of the
list to get the next group of ten companies, and ten new stick pins.

When you’ve compiled a list of companies that seem to be relevant—and I suggest at least
100, if not 200 or more—the next step is to visit each company’s website. Once on a site,
investigate to see if they have a page where they list their open jobs. Remember that not
every company lists their job openings or is large enough to have job openings, but for those
that do, look for a page with a title such these:

  • Careers
  • Career Opportunities
  • Employment
  • Employment Opportunities
  • Jobs
  • Job Openings
  • Work for Us
  • Become Part of Our Team
  • Join Our Team
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